Nubank —
International UI/UX
Nubank operates in Brazil, Argentina, Colombia, and Mexico. Tech offices in the USA and Europe. After the IPO, they needed to centralize their institutional presence.
Different countries had different websites. Different brands. Different content structures. Some pages existed in one country but not another. It was a mess.
Our job: build a multi-lingual institutional website with a Careers Hub, ESG Reports, and Pressroom. One domain. Accessible. Consistent.
I ran SWOT and CSD Matrix sessions with stakeholders to map the landscape.
- Strong, recognizable brand worldwide
- Existing blog layout as visual reference
- Large, experienced dev team
- Fragmented country-specific websites
- Inconsistent language and tone across regions
- No centralized content management
- Single domain SEO boost
- Centralized careers hub for global hiring
- Unified institutional presence post-IPO
- Deployment complexity across regions
- Redirect management for existing URLs
- Country-specific legal and compliance needs
Key actionable insights: maintain visual consistency with the existing Blog layout. Coordinate with country-specific teams on redirects early. Involve SEO analysts from day one.
I designed the sitemap after gathering all institutional content across countries. Every page had implications that needed to be tracked.
| Page | Implications | Attention Points |
|---|---|---|
| About Us | Content must reflect Nubank's global mission while adapting tone per country. Requires close alignment with comms team. | Legal review required for each country version. Financial disclosures vary by region. |
| Careers Hub | Integration with the ATS system for live job listing sync. Language switching must be seamless. | Country filter must be accurate — wrong listings create friction for candidates and legal exposure for HR. |
| Job Listings | Dynamic filtering by country, team, and seniority. Must pull real-time data from the ATS. | Edge case: jobs open in multiple countries must not show duplicate listings. |
| Job Page | Structured data (JSON-LD) required for Google Jobs indexing. Each job page is a SEO asset. | Benefits section differs by country — can't use a global template without conditional rendering. |
| Newsroom | Separate intake flow for PR team to publish press releases. Needs a CMS interface the comms team can use independently. | Media embargo dates must be enforced at the CMS level, not manually. |
| Press Releases | Dual content strategy: global releases (IPO, partnerships) and local releases (country-specific news). | Translation pipeline needs to be defined — who translates, who approves, what's the SLA? |
| ESG Reports | Annual heavy-content page. PDF downloads must be versioned and accessible. | Accessibility compliance is mandatory for ESG content — screen reader testing required. |
| Blog | Existing blog URLs must redirect cleanly to new domain structure. No broken links. | Duplicate content risk if the same post is published across country subpages without canonical tags. |
High-fidelity wireframes for the Careers Hub flow. The biggest challenge was making job listings work across four countries with different languages, different benefit structures, and different legal requirements.
The site went live at international.nubank.com.br. Accessible, multi-lingual, one unified domain. All institutional content centralized for the first time.